Responsibilities

• Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.
• Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions.
• Identify new business opportunities and track referral trends within the region.
• Represent the facility at community events, health fairs, senior centers, and local organizations.
• Plan and execute community-based marketing initiatives and sponsorships that promote the facility’s programs and services.
• Develop and distribute promotional materials that align with the facility’s branding and compliance standards.
• Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes.
• Track, analyze, and report referral data and admission outcomes to guide marketing strategies.
• Serve as the primary liaison between the facility and external partners.
• Maintain up-to-date knowledge of the facility’s specialized services and rehabilitation programs.

Requirements

• Minimum 2–3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.
• Nursing home experience required.
• Strong relationships with hospital discharge planners and healthcare professionals in the Buffalo region highly preferred.
• Proficiency in basic communication programs; knowledge of Point Click Care a plus.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently, prioritize effectively, and meet goals.
• Valid driver’s license and reliable transportation required.

Preferred

• Knowledge of Point Click Care a plus