Responsibilities

• Assist in executing strategy and regularly communicate with external audiences through various channels, including print, web, and social media.
• Draft attorney biographies and move through proper channels for approval.
• Update the firm’s website content, including updating attorney biographies, accomplishments, and news.
• Draft news items for the firm website, intranet, and internal communications, including weekly and monthly newsletters.
• Develop ads and related information for placement in event program books (such as charity dinners).
• Update and maintain the firm’s social media presence daily.
• Assist lawyers in drafting and maintaining blogs for different practice areas.
• Assist with coordination of firm events, including the Firm Retreat, Office Picnics, Holiday Parties, Annual Partners Meeting, and other events across the firm.
• Manage and develop internal databases for tracking client and potential client contacts.
• Develop social media strategies with the Marketing team.

Requirements

• Bachelor's degree in marketing, communications, or a similar field.
• 2-4 years of Marketing experience in a law or professional services firm.
• Familiarity with marketing professional services to the public and law firms consistent with the Florida Bar Professional Rules of Responsibilities.
• Familiarity with and fluency in various marketing media, including website design and SEO.
• Experience with social media marketing through Twitter, Facebook, LinkedIn, blogs, online video, and related media.
• Computer skills, including knowledge of MS Outlook, Word, Excel, and PowerPoint.

Preferred

• Bilingual (Spanish) a plus.
• Preferred experience with Canva and the Adobe Creative Suite (or comparable graphic expertise).