Marketing Coordinator

Responsibilities

• Develop and implement innovative social media strategies aligned with overall marketing goals to increase brand visibility and engagement.
• Create, curate, and schedule engaging content across various social media platforms including Facebook, Instagram, YouTube, Pinterest and LinkedIn.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, ensuring timely responses that foster positive relationships.
• Design eye-catching graphics and videos using media editing tools to enhance content appeal.
• Analyze social media performance through analytics platforms such as Google Analytics and social media insights to optimize campaigns and report on key metrics like reach, engagement, and conversions.
• Collaborate with cross-functional teams including public relations, marketing online analytics, e-commerce, and branding to ensure cohesive messaging.

Requirements

• Proven experience in social media management with a strong understanding of various social media platforms’ best practices.
• Proficiency in content creation including writing compelling copy, editing videos.
• Knowledge of SEO principles and keyword research techniques to enhance content discoverability.
• Expertise in social listening tools for reputation management and trend analysis.
• Strong relationship management skills to engage audiences effectively across channels.
• Ability to proofread content meticulously ensuring accuracy and consistency before publication.
• Familiarity with social media advertising strategies including Facebook Advertising campaigns for targeted outreach.
• Connected with current AI marketing tools and trends.