Marketing Coordinator

Responsibilities

• Develop and execute integrated marketing strategies that align with business objectives, product roadmap, and growth initiatives.
• Partner closely with Sales, Business Development, Engineering, Executive Leadership, and external partners to ensure marketing initiatives support customer engagement, product launches, strategic partnerships, and revenue growth.
• Lead the planning, coordination, and execution of integrated marketing campaigns across digital, print, social media, customer events, executive presentations, and other marketing channels.
• Translate complex technical capabilities into compelling customer-focused messaging, product storytelling, and sales enablement materials that effectively communicate the team’s value proposition.
• Develop and maintain customer-facing collateral, capability statements, executive presentations, proposal support materials, customer education resources, and other go-to-market assets.
• Support product launch communications and marketing initiatives, ensuring alignment across internal stakeholders while supporting customer demonstrations, industry events, and business development activities.
• Conduct market research, competitive analysis, customer insight gathering, and industry intelligence to identify opportunities, support strategic decision-making, and strengthen Red Cat and Apium’s market position.
• Monitor marketing performance, customer engagement, campaign effectiveness, and key performance metrics, providing recommendations for continuous improvement and future marketing initiatives.
• Serve as the central point of coordination between Marketing, Sales, Engineering, Business Development, and Executive Leadership to ensure projects remain aligned, on schedule, and consistent with corporate priorities.
• Maintain brand consistency across all customer-facing materials by ensuring adherence to corporate visual identity, messaging standards, and brand guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business Administration, or a related discipline;
• Minimum of 3-5 years of progressive experience in marketing communications, integrated marketing, corporate communications, public relations, content development, brand management, or related marketing disciplines.
• Demonstrated success developing and executing integrated marketing campaigns, executive communications, corporate messaging, brand strategies, and strategic communication plans that support organizational growth and business objectives.
• Proven ability to manage multiple concurrent marketing initiatives, campaigns, and communications projects while meeting deadlines in a fast-paced, high-growth environment.
• Experience partnering with cross-functional teams, including Sales, Business Development, Engineering, Executive Leadership, and external stakeholders to deliver cohesive marketing and business development initiatives.
• Strong understanding of brand management, customer engagement, product marketing, content strategy, digital marketing, and market research.
• Excellent written, verbal, presentation, and storytelling skills with the ability to communicate complex technical concepts to diverse audiences.
• Experience supporting defense, aerospace, manufacturing, technology, or other highly technical organizations is strongly preferred.
• Position is located in person at the Apium offices in San Diego, CA.
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