Marketing Coordinator

San Leandro, CA (On-site)

$32/hr – $37/hrEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Support the end-to-end marketing program execution, data hygiene, and event logistics while turning customer and market insights into practical campaigns and CRM-driven improvements.

  • Own CRM data maintenance, customer segmentation, and DBS/database alignment to enable targeted communications.
  • Capture and edit marketing visuals, support market research, events, and promotional content to drive brand awareness and customer satisfaction.

Job Description

Responsibilities

  • Assist in the implementation of corporate marketing and promotion programs, including the use of all applicable outside sources and inside media and writing content for marketing communications
  • Conduct special market research as requested; analyze collected information, develop reports and recommendations.
  • Plan, organize, and attend trade shows, employee or customer meetings, special events, and open houses; travelling as needed.
  • Keep current on developments in related fields and or related company policies and procedures.
  • Obtain and administer all CAT Co-Op accounts and implement related marketing plans.
  • Administer and maintain all customer databases within DBS. Make available all customer mail lists, product ownership lists, and other demographic information.
  • Convert merchandising with customers' databases for new Customer Relationship Management (CRM) system. Maintain all account information in new CRM system.
  • Develop and maintain corporate customer satisfaction program.
  • Capture and edit photos and videos to be used for marketing and promotional content.
  • Operate personal vehicle as needed to visit branch locations or customers and perform other essential job functions.

Requirements

  • Associates Degree from a fully accredited college; and a minimum of 2 years of directly related experience in marketing coordination; or an equivalent combination of education and work experience.
  • Must maintain a valid driver’s license and satisfactory driving record
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Peterson Cat

Peterson Cat is part of Caterpillar's worldwide dealer network serving 100,000+ square miles of Northern California, Oregon, and southwest Washington. As one of the largest dealers in North America our 42 stores positioned throughout our territory provide convenient access to Caterpillar parts, equipment, service, rentals or just for answers to your questionsServing the construction, forestry, agriculture, governmental, and trucking industries, we’re ready to support your business with Caterpillar equipment, parts, repairs, rentals, and more.From Skid Steer Loaders, Multi-Terrain Loaders, and Backhoe Loaders to Forest Machines, Track-Type Tractors, and Hydraulic Excavators. We have the right Caterpillar machines for your job.We have extensive parts and service departments, each tailored to serve you and your specific needs.Everything from field service to complete hydraulic re-build in our shop to ordering parts online, Peterson will be there to help.Here's where we can help:-Commodities-Custom fabrication-Field service-Finance and credit-Hydraulics-Oil analysis-Parts and parts delivery-Powertrain-Technical Service-Used parts-Undercarriage service-Warranty

Founded in 1936
Hillsboro, Oregon, USA
576 employees

Traffic Signals

Monthly Visitors
33.2K
Monthly Google Ads Budget
$13.5K
Traffic Source Mix
Search
61.3%
Direct
28.8%
Referral
5.6%
Social
2.5%
Paid
1.5%

Headcount Trend

Current headcount: ~576