Marketing Coordinator

Responsibilities

• Coordinate and facilitate internal communication within the marketing department to streamline project workflows and campaign execution.
• Manage the planning, organization, and promotion of trade shows and industry events, including logistics and on-site support.
• Develop, edit, and distribute marketing collateral such as brochures, flyers, and digital content to support sales and promotional efforts.
• Write and proofread copy for various marketing materials including print advertisements, direct mail campaigns, and online marketing content.
• Collaborate with digital marketing teams to implement online marketing strategies, monitor campaign performance, and optimize outreach.
• Support the creation and execution of print advertising campaigns, ensuring brand consistency and timely delivery.
• Assist in the development and distribution of direct mail campaigns targeting specific customer segments to drive engagement and sales.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in a marketing coordination or similar role, preferably within a dynamic marketing department.
• Strong written and verbal communication skills, with demonstrated copywriting ability.
• Experience managing trade show logistics and marketing collateral production.
• Proficiency in digital marketing tools and platforms, including email marketing and social media.

Preferred

• Experience working in a fast-paced marketing environment within the Miami, FL area.
• Familiarity with graphic design software such as Adobe Creative Suite.
• Knowledge of SEO and online advertising best practices.
• Ability to analyze marketing data and generate actionable insights.
• Multilingual skills, particularly Spanish, to support diverse market outreach.