Responsibilities

• Collaborate with the Digital Marketing Manager (Paid Search) to plan, implement, and optimize Google Ads campaigns that align with strategic business objectives (Note: current Google Ads Certification is a bonus!)
• Assist in managing digital advertising campaigns, ensuring adherence to monthly and annual budgets
• Monitor and refine campaigns on a daily and weekly basis to achieve or surpass key performance indicators (KPIs)
• Prepare and present comprehensive performance reports, providing data-driven insights and recommendations to internal stakeholders
• Conduct thorough quality assurance for digital campaigns, ensuring compliance with brand guidelines and regulatory standards
• Keep up-to-date with the latest trends and best practices in paid search with a focus on acquisitions and proven ability to attract new customers on a daily basis

Requirements

• Bachelor’s degree in marketing, business, finance, or a related field
• 1+ year of professional experience with Google Ads campaigns
• Strong analytical capabilities with advanced proficiency in Microsoft Excel (e.g. pivot tables, data analysis) and PowerPoint (e.g. creating business presentations)
• Exceptional attention to detail and the ability to excel in a fast-paced, team-oriented setting
• Experience in eCommerce, particularly with paid search for online retail or direct-to-consumer brands, will be advantageous
• Knowledge of audience building and targeting strategies is an advantage
• Experience in a marketing agency, particularly managing campaigns across multiple brands or industries, is highly valued
• Comprehensive knowledge of paid media networks (e.g., MS Ads, Meta, LinkedIn, X) and search algorithms is a bonus
• Team Collaboration: Enjoys working collaboratively within a savvy and experienced team
• Eager to Learn: Enthusiastic about learning new strategies and testing creative ideas

Preferred

• Google Ads Certification is a bonus
• Comprehensive knowledge of paid media networks (e.g., MS Ads, Meta, LinkedIn, X) and search algorithms is a bonus
• Knowledge of audience building and targeting strategies is an advantage
• Experience in a marketing agency, particularly managing campaigns across multiple brands or industries, is highly valued
• Eager to Learn: Enthusiastic about learning new strategies and testing creative ideas

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading