Responsibilities

• Develop, implement, and monitor marketing campaigns across digital platforms including social media, email, and search engines.
• Manage content creation for websites, blogs, social media posts, and promotional materials using tools like Adobe Creative Suite and content management systems such as WordPress.
• Conduct keyword research and utilize SEO tools to enhance website visibility and improve organic search rankings.
• Optimize campaign performance through conversion rate optimization techniques and analytics insights from Google Analytics and other performance marketing tools.
• Coordinate social media marketing efforts on platforms like Facebook, Instagram, LinkedIn, and Twitter; oversee social media management tools for scheduling and engagement.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and SEM strategies to maximize ROI.
• Collaborate with cross-functional teams to support e-commerce initiatives, including product launches and promotional events; utilize HTML, CSS, JavaScript, SQL for website updates and data analysis.
• Track campaign performance metrics regularly; prepare reports highlighting key insights and areas for improvement to inform future marketing strategies.

Requirements

• Proficiency with SEO tools, Google Analytics, Google Ads (AdWords), SEM techniques, and marketing automation platforms.
• Strong knowledge of digital marketing channels including social media management, email marketing, and performance marketing.
• Experience with content creation using Adobe Photoshop, Adobe Creative Suite applications, graphic design skills, and content management systems like WordPress.
• Familiarity with HTML, CSS, JavaScript, SQL for website updates and data analysis purposes.
• Excellent copywriting skills with the ability to craft compelling messages tailored to diverse audiences.
• Ability to conduct keyword research effectively to boost search engine rankings.
• Knowledge of B2B marketing strategies and e-commerce platforms to support online sales growth.
• Strong analytical skills to interpret data from Google Analytics and other tools for continuous campaign optimization.
• Experience in social media marketing campaigns including Facebook Advertising; adept at social media management tools for scheduling and engagement tracking.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance