Responsibilities

• Oversee day-to-day social media calendars (LinkedIn), coordinate posts, track engagement, and identify opportunities to grow audience reach
• Carry out email marketing campaigns (HubSpot), including audience segmentation, copywriting, scheduling, and performance tracking
• Implement updates to company website (WordPress), including product pages, resources, blogs, and landing pages
• Create, distribute, and analyze customer surveys (SurveyMonkey) to gather feedback and support marketing and business initiatives
• Capture, edit, and prepare product and instrument photography for marketing materials, digital channels, and trade shows, supporting campaigns and collateral production
• Assist in creating and refining marketing graphics (Canva) for brochures, email campaigns, social content, and digital/print ads, supporting overall design needs
• Maintain consistency in brand identity, voice, tone, and visual standards across all customer-facing communications and marketing materials
• May support additional marketing initiatives as needed, including trade shows

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of marketing experience (life sciences or medical diagnostics preferred, but not required)
• Strong writing, editing, and verbal communication skills
• Experience with digital marketing tools
• Experience with social media management and content creation
• Experience with photography and basic graphic design
• Highly organized, proactive, and able to manage multiple projects simultaneously
• Proficiency in Microsoft Office Suite
• Ability to sit for extended periods and work at a computer workstation
• Ability to lift and transport materials up to 25 lbs

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement savings plan
• Company profit sharing program
• Paid time off: including vacation, holidays, and sick leave
• Paid Parental Leave Program