Responsibilities

• Drive Traffic to Our Stores – Create and execute marketing strategies designed to meet appointment and event attendance goals across all locations.
• Own Our Marketing Calendar – Plan and coordinate all in-store and online marketing initiatives with clear timelines and deliverables.
• Tell Our Story – Develop engaging social media content and interactive brand stories that showcase the K&B experience.
• Engage With Our Community – Post, comment, and connect with our audience to build authentic relationships and brand loyalty.
• Coordinate Campaigns – Work with our Engaged Marketing partners to execute email, SMS, and blog strategies that drive measurable results.
• Support Our Stores – Provide branded materials, event promotion, and vendor coordination so managers can focus on the in-store experience.
• Keep Us On Brand – Ensure all marketing content and materials reflect our brand voice, visual style, and commitment to excellence.
• Track & Report – Monitor KPIs, analyze ROI, and provide monthly performance recaps to leadership.

Requirements

• Proven experience in creating and implementing strategies that increase customer traffic, ideally in retail, hospitality, or bridal.
• Strong understanding of marketing funnels, lead generation, and conversion optimization.
• Excellent written and verbal communication skills — you can write a heartfelt Instagram caption and a data-driven marketing report with equal skill.
• Proficient in social media management tools, email/SMS platforms, and Canva (or similar design software).
• Strong organizational skills to manage multiple campaigns, events, and deadlines across three store locations.
• Analytical mindset with the ability to turn data into actionable strategies.
• Collaborative, proactive, and adaptable team player.

Preferred

• Experience in Marketing: 1 year (Preferred)

Benefits

• 401(k)
• Paid time off