Marketing Coordinator

Santa Clara, CA (On-site)

$24/hr – $26/hrEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own the resident journey from inquiries to move-ins by handling tours, qualifying prospects, and coordinating events within budget, while ensuring a smooth transition for new residents and strong inquiry follow-up.

  • Event and tour ownership: plan, staff, and execute community events and daily tours to drive occupancy.
  • Prospect qualification: convert inquiries into tours and deposits using the standard sales process.
  • Resident onboarding liaison: ensure new residents and families have a smooth transition and consistent touchpoints.

Job Description

Responsibilities

  • Assist with administrative tasks and events coordination; handle inquiries and move-ins as needed.
  • Maintain thorough knowledge of the property to accurately represent it to referral sources and prospects.
  • Walk the daily tour route to ensure readiness and provide tours as a backup to the Marketing Department.
  • Handle all inbound phone, walk-in, and mail inquiries; process inquiry cards, update marketing database, and follow up as directed.
  • Qualify prospects, convert to tours, and convert tours to deposits using the sales process when needed.
  • Organize, plan and manage all marketing events within approved budgets.
  • Attend resident, family inquiry, and referral source events both on-site and off-site.
  • Serve as a liaison for residents and families; ensure a smooth transition for new residents.
  • Complete and accurately follow a new move-in checklist.

Requirements

  • Flexible and able to adapt to change, make decisions in stressful situations, and prioritize tasks.
  • Able to process information and follow written or oral instructions with common sense.
  • Able to analyze, solve and respond to problems or concerns.
  • Able to count and perform moderately complex math problems.
  • Highly motivated and able to work independently.
  • Able to obtain and maintain valid first aid certification.
  • Must pass a Criminal Background check and Health Screening tests, including physical and TB Tests.
  • May require vaccination and adherence to PPE and regular health screening per regulatory guidelines.

Traffic Signals

Monthly Visitors
64.7K
Monthly Google Ads Budget
$72.5K
Traffic Source Mix
Search
63.4%
Direct
26.9%
Referral
6.8%
Social
0.7%
Paid
2.1%

Headcount Trend

Current headcount: ~238

Marketing Team

Marketing Team Size
26 (11% of company)
Median Career Experience
7.5 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1