Responsibilities

• Coordinate and execute B2B campaigns across digital ads, email, web, social, and webinars
• Support product launches including messaging, assets, timelines, and cross-functional coordination
• Track and report on campaign KPIs (leads, conversions, ROI)
• Assist in developing website content, landing pages, case studies, articles, video, product collateral, emails, and social posts
• Manage content calendars and deadlines
• Coordinate with designers, writers, and vendors to deliver high-quality assets
• Assist with website updates, SEO efforts, and landing page optimization
• Support CRM and marketing automation platforms
• Help manage paid digital campaigns (Google Ads, LinkedIn)
• Coordinate creation and distribution of sales tools including presentations, datasheets, and product materials