Marketing Coordinator II - 530621

Tuscaloosa, AL (Hybrid)

$49K/yr – $61K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Owns marketing coordination for a college, division, or University unit, shaping strategies, coordinating materials, and supporting program development across advertising, media, and direct communications.

  • Leads marketing, promotion, and publicity efforts.
  • Coordinates materials and campaigns across multiple channels while coordinating with product and program development.

Job Description

Responsibilities

  • The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University.
  • Creates and implements marketing strategies using advertising, media, direct mail, etc.
  • Coordinates production of materials specified in marketing plans and calendars.
  • Consults with product and/or program development.

Requirements

  • Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience.
  • Skills and Knowledge: Excellent grammar and communication skills. Ability to think creatively and use both data and intuition to inform decisions. Ability to manage multiple projects at the same time. Understanding of the higher education industry to help the UA Online team and OTIDE achieve its business goals. Ability to multitask and give attention to details. Knowledge of AP style guides. Proficiency in basic computer programs (Microsoft Office Suite, Google Suite, etc.).
The University of Alabama logo

The University of Alabama

The University of Alabama is a student-centered research university and an academic community committed to enhancing the quality of life for all through breakthrough research. Founded in 1831 as Alabama's first public college, The University of Alabama is dedicated to excellence in teaching, research and service. Our campus is a creative environment where students and scholars are equipped to become their best. Taught by leading faculty in their fields, our students make a positive impact in the community, the state and the world. UA’s history of success sets an expectation of greatness for the future. That is an expectation we will deliver. The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants to and employees of this institution are protected under Federal law from discrimination on several bases.

Tuscaloosa, Alabama, USA
13K employees (632 in marketing)

Salaries

Posted range

$49K/yr – $61K/yr

Taken straight from the job posting.

See all The University of Alabama salaries

Funding

Total Funding
$10.6M
Last Raise
$2.3M
Grant, 2 years ago

Funding History

  • May 2024
    Grant
  • Oct 2022
    Grant • $2.3M
  • Jun 2022
    Grant • $25K

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$24.3K
Traffic Source Mix
Search
44.6%
Direct
47.2%
Referral
6.9%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~13.2K

Recent News

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Marketing Coordinator II - 530621

The University of Alabama · Tuscaloosa, AL · Hybrid