Marketing Coordinator

Petoskey, MI (On-site)

$50K/yr – $55K/yrEntry Level3+ years expFull time

Posted 4 hrs ago

Job Summary

The Marketing Coordinator owns day-to-day marketing execution across hotels, venues, and attractions with a focus on organic social, content capture, website updates, and asset creation, while coordinating calendars, vendor needs, and campaigns under brand direction.

  • Run organic social content creation and execution based on approved calendars
  • Coordinate marketing calendars, assets, and vendor print needs
  • Support content capture and basic video/graphics for properties and campaigns

Job Description

Responsibilities

  • The Marketing Coordinator supports day-to-day marketing execution across assigned hotels, restaurants, attractions, and event venues. Reporting to the Marketing & Brand Manager, this role focuses on organic social media, assisting with content capture and creation, website updates, graphic design and production, project coordination, and administrative support within established brand direction and marketing priorities.
  • Marketing Coordination
  • Assist with the planning, coordination, and execution of marketing initiatives, promotions, packages, events, sales efforts, and seasonal campaigns.
  • Assist with maintaining marketing calendars, project timelines, recurring tasks, creative assets, and brand materials.
  • Coordinate property requests, vendor and print needs, production schedules, and distribution of marketing materials.
  • Organic Social Media & Content Creation
  • Assist with organic social media content for assigned properties based on approved content calendars and brand standards.
  • Capture photography and video at properties, events, and activations and create Reels, Stories, short-form video, basic graphics, and written social content.
  • Coordinate with property teams on promotions, menu changes, packages, events, and other content opportunities.
  • Maintain organized photo and video libraries and assist with tracking organic social media performance.

Requirements

  • Strong writing, editing, organization, time management, and attention to detail.
  • Basic photography, videography, mobile content creation, and short-form video experience.
  • Ability to manage changing priorities across multiple brands and travel periodically.

Preferred

  • 1 to 3 years of marketing, communications, content creation, or social media experience preferred.
  • Experience with Wordpress websites preferred.
  • Experience with Canva or Adobe Creative Suite preferred; familiarity with social media platforms, website content management systems such as WordPress, and Microsoft Office.

Benefits

  • Employee benefits package.
Hotel Investment Services, Inc. logo

Hotel Investment Services, Inc.

Hotel Investment Services, 'HIS', is a privately held company established in 1990 and located in Troy, Michigan. Our collection of properties ranges from elegant boutique hotels to beautiful award winning resorts. Our managed facilities employ over 1,000 associates that deliver outstanding service, quality food and beverage, and create exceptional guest experiences. These managed properties stand out and outperform the competition in occupancy, average daily rate, and revenue per available room. All properties have received numerous accolades over the years for best hotel, best conference center, most unique venue, best new golf course, and several community awards. HIS manages, owns, and develops hotels, conference centers, golf courses, training and development centers, and retreat centers. Our management team has successfully managed properties in all segments of the lodging industry.

Founded in 1990
Troy, Michigan, USA
74 employees (2 in marketing)

Salaries

Posted range

$50K/yr – $55K/yr

Taken straight from the job posting.

See all Hotel Investment Services, Inc. salaries

Marketing Team

Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~75
Hotel Investment Services, Inc. logo

Marketing Coordinator

Hotel Investment Services, Inc. · Petoskey, MI · On-site