Analyst Marketing

Phoenix, AZ (Remote)

$72K/yr – $90K/yrEntry Level2+ years expFull time

Posted 3 hrs ago

Job Summary

This role owns marketing program development for assigned brands, supports new product feasibility and commercialization, ensures brand consistency, coordinates digital and social campaigns, and collaborates on materials, research and growth planning.

Owns marketing program development and launch across brands
Supports new product feasibility, data aggregation, and commercialization
Coordinates cross-functional efforts for brand assets, channels, and insights

Job Description

Responsibilities

Support the development of marketing programs for assigned brands and product categories. This role contributes to new product feasibility and commercialization, product lifecycle management, brand asset development, reporting and analysis, and brand marketing activations.
Support new product feasibility by developing costing analyses, aggregating data for new item setup, and generating and maintaining product information for commercialization. Coordinate closely with Innovation, R&D, Operations, Finance, and Supply Chain teams.
Partner with Marketing Managers to ensure, assess, and report on brand consistency across product lines, promotional materials, events, and brand communications, including sell sheets, renders, and hero images.
Help coordinate social media and digital channels to engage target consumers and promote brand growth. Act as a liaison between social and digital media channels and external partners such as agencies, vendors, influencers, and talent.
Support the development of marketing materials, packaging design, and sales collateral by coordinating efforts between corporate marketing, third-party vendors, sales, and trade marketing teams. Follow up on material quality.
Research category insights and analyze market trends and syndicated data to support brand segmentation, targeting, and positioning. Prepare and present insights to internal and external stakeholders.
Communicate with stakeholders to coordinate qualitative and quantitative research, including sampling, concept testing, and sensory analysis panels.
Create and support growth strategies and contribute to annual business planning initiatives.
Perform other duties as assigned.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field
Two years of marketing experience, or one year of Sigma internship experience

Preferred

Two years of experience in social media, web, digital, or SEO marketing
One year of CPG or culinary industry experience
Spanish-speaking capability preferred

Benefits

401(k)
Dental insurance
Employee assistance program
Health insurance
Paid time off
Vision insurance
And more.....

Sigma

4.1 Glassdoor

We are a global food company dedicated to bringing local favorite foods to communities everywhere. Within 17 countries, we offer quality branded food at a range of price points and across diverse categories. We're a company dedicated to the production, distribution and sales of refrigerated and frozen products such as cold meats, dry meats, cheese, yogurt, prepared meals and beverages. We have a strong diversified portfolio of well-positioned brands that market in the countries where we participate. We operate in 64 production plants, serving more than 670,000 customers in North, Central, South America, the Caribbean and Europe.We strive for excellence in everything we do. We're passionate about innovation and our consumers; we're committed in bringing them the best quality and taste in every product. The passion and effort we invest in our work is the reason we're on the road to success.

Founded in 1980

Garza García, Nuevo León, MEX

13K employees (1,189 in marketing)

www.sigma-alimentos.com

82% recommend to a friend

88% CEO approval