Marketing Coordinator

Glastonbury, CT (On-site)

$46K/yr – $60K/yrEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Coordinate marketing operations across print, digital, and events to support listings and agent needs, balancing content creation, materials production, and campaign alignment.

  • Materials & Print: Produce promotional pieces, manage layout, design, edits, and printer coordination to meet branding and deadlines.
  • Advertising & Campaigns: Plan, schedule, and review ads across broadcast, online, print, and seminars; provide assets and calendars to agents and clients.

Job Description

Responsibilities

  • Coordinate various marketing and recognition programs.
  • Develop and produce promotional materials. Responsibilities include layout design and modification to accommodate active listings and branding objectives, coordination of content, graphic design support, editing and proofing, transmission and coordination with printer to meet stated publication deadlines. Handle special marketing print needs.
  • Provide advertising and other creative consultation support. Develop, coordinate, schedule and review the various broadcast, Internet, newspaper, magazine, development and seminar advertisements. Supply ad calendar and ad copies to agents and clients.
  • Manage agent and property photos.
  • Coordinate and support Virtual Tours.
  • Organize proper channeling and completion of marketing forms and data between the marketing department and sales offices.
  • Coordinate training of sales associates relating to current marketing programs, issues and events.
  • Plan and participate in special company events or meetings; coordinate new listing presentation for sales meetings.
  • Prepare invoices, maintain computer billing database and ensure accurate billing to sales associates through the accounting department.
  • Coordinate direct mail programs.
  • Maintain/issue inventory of marketing materials and promotional wearables.
  • Meet with and serve as liaison with builders/developers and brokers. Prepare, develop and maintain marketing materials used in New Homes communities.
  • Provide telecommunication support, including: Provide notice of phone number changes. Coordinate long distance codes with long distance carrier as needed; assign voice mail and DID numbers for new agents; maintain voice mail computer system adding and deleting agents as required.
  • Provide marketing technical support, including: Assist agents with computer equipment and software operation and training as necessary; load software on agent and office computers; schedule checkout of digital camera and laptop.
  • Prepare memos and news releases; maintain databases; produce reports; assist with special projects; may serve as a backup to other department staff.
  • Perform any additional responsibilities as requested or assigned. (0 – 5%)

Requirements

  • Bachelor's degree in marketing, communications; or equivalent work experience.
  • Two years of related experience in a marketing or advertising position, with emphasis in sales and marketing program support.
  • Graphic design experience.
  • Strong computer skills. Ability to use both PC and Mac computers and software.
  • Ability to work as a member in a team-oriented environment, yet as an independent worker with minimal supervision.
  • Effective oral and written communication skills. A customer service focus.
  • Effective analytical and problem-solving skills. Detail oriented. Flexible and adaptable.
  • Ability to prioritize and handle multiple tasks and projects concurrently. Project management and organizational skills.

Preferred

  • Real estate background and/or knowledge of bulk mail procedures would be considered a plus.

Benefits

  • Benefits: Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
HomeServices of America logo

HomeServices of America

HomeServices of America, through its operating companies, is the country's preeminent provider of homeownership services, including wholly owned brokerages, mortgage, franchising, title, escrow, insurance, and relocation services.. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties, and other homeownership services. Our core values of integrity, innovation, and transformative results fuels our purpose of pioneering industry advancements and empowering individuals and families to realize the dream of home ownership, turning aspirations into a reality for all. Our trustworthy reputation is proven in every transaction we make and our commitment to maintaining this standard is unwavering.

Founded in 1998
Minneapolis, Minnesota, USA
312 employees (9 in marketing)

Traffic Signals

Monthly Visitors
45.9K
Traffic Source Mix
Search
11.2%
Direct
31.2%
Referral
57.1%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~312

Marketing Team

Marketing Team Size
6 (2% of company)
Median Career Experience
17.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

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