Marketing Coordinator

Edina, MN (Hybrid)

$23/hr – $25/hrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the agent collaboration engine, turning agent goals into campaigns and ongoing value through enablement, design, and data-driven tweaks.

  • Growth Infrastructure: Translate agent plans into integrated marketing initiatives and cross-channel campaigns.
  • Marketing Enablement: Arm agents with strategies, tools, and training to cost-effectively build long-term client bases.
  • Campaign Execution & Analytics: Design campaigns with agents, leverage agent websites, and iterate on performance via data-driven insights.

Job Description

Responsibilities

  • Collaborate with agents to apply their business plans and goals to effective, timely and efficient marketing strategies and tactics. Provide advanced expertise and knowledge to partner with our real estate experts (our agents) in a way that sets them apart and provides better value and marketing support than agents can receive anywhere else.
  • Provide support and guide real estate agents to ensure that they have the right strategies and tools to cost-effectively promote their business in a way that builds long-term clientele and reputation.
  • Design and create marketing and social media campaigns with agents.
  • Analyze marketing and social media data on a regular basis and propose tactical changes to improve performance.
  • Leverage our industry-best agent websites within fully integrated, multimedia marketing plans.
  • Gather and collaborate with experts and contributors throughout the organization to produce marketing and business results in marketing and communications projects.
  • Assist occasionally with office and agent special events and functions.

Requirements

  • Minimum of college degree or the equivalent.
  • 3 years marketing experience preferred, but not required.
  • Solid interpersonal skills with a customer service focus and the ability to work as a member in a team-oriented environment.
  • Strong technical aptitude including knowledge of standard Microsoft suite, Canva and current social media platforms, etc.
  • Effective knowledge and use of Google products to increase online exposure of real estate agent businesses. This includes at least a topline understanding of SEO practices and methods.
  • Strong understanding if not direct experience in creative design and process.
  • Strong computer skills; proficient in Microsoft Office products.
  • Excellent written and verbal marketing and communication skills.
  • Ability to prioritize and handle multiple tasks and projects concurrently.
  • Strong project management and/or organizational skills, accuracy, and attention to detail.

Preferred

  • Experience with CRM and marketing automation tools
  • Experience with creative design and process

Benefits

  • Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
HomeServices of America logo

HomeServices of America

HomeServices of America, through its operating companies, is the country's preeminent provider of homeownership services, including wholly owned brokerages, mortgage, franchising, title, escrow, insurance, and relocation services.. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties, and other homeownership services. Our core values of integrity, innovation, and transformative results fuels our purpose of pioneering industry advancements and empowering individuals and families to realize the dream of home ownership, turning aspirations into a reality for all. Our trustworthy reputation is proven in every transaction we make and our commitment to maintaining this standard is unwavering.

Founded in 1998
Minneapolis, Minnesota, USA
312 employees (9 in marketing)

Traffic Signals

Monthly Visitors
45.9K
Traffic Source Mix
Search
11.2%
Direct
31.2%
Referral
57.1%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~312

Marketing Team

Marketing Team Size
6 (2% of company)
Median Career Experience
17.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

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