Marketing Coordinator / Appointment Setter

Company: Home Remodeling Pros
Location: Central Pennsylvania
Compensation: Base + Performance Bonus (OTE: $55,000–$85,000+)

The Role (Read This Carefully)

This is not a passive marketing job.

You are responsible for:

1. Generating and managing leads
2. Converting those leads into booked, qualified appointments
3. Keeping our sales team's calendars full

If you like checking boxes and avoiding numbers, this isn't for you.
If you like winning, tracking performance, and seeing direct results from your work-you'll thrive here.

What You'll Be Doing

• Answering inbound leads (phone, web, social) quickly and professionally
• Calling and texting prospects to set in-home consultations
• Following up with unconverted leads (this is where most of the money is)
• Managing CRM pipelines and ensuring no lead gets dropped
• Coordinating schedules with the sales team
• Assisting with marketing campaigns (email, social, promotions, events)
• Tracking KPIs like:
  • Lead-to-appointment conversion %
  • Appointment show rate
  • Cost per appointment
• Supporting local marketing efforts (home shows, community events, promotions)

What Success Looks Like

• Sales reps always have full, qualified calendars
• Leads are contacted within minutes, not hours
• Follow-up systems are tight and consistent
• Conversion rates improve month over month

Compensation Structure

• Base salary: $40,000–$50,000
• Performance bonuses tied to:
  • Appointments set
  • Show rate
  • Revenue generated from your appointments
• Top performers earn $70K–$85K+

Who We're Looking For

You'll do well here if you:

• Are competitive and goal-driven
• Are comfortable on the phone (this is a LOT of phone work)
• Have strong follow-up habits (most people don't-this is your edge)
• Are organized and detail-oriented
• Like working in a fast-paced, performance-based environment

Bonus Points If You Have

• Call center or appointment setting experience
• Experience in home improvement or in-home sales
• Familiarity with CRMs (Salesforce, HubSpot, JobNimbus, etc.)
• Basic marketing experience (email, social media, campaigns)

Why This Role Matters

Marketing without appointments is worthless.
Sales without a full calendar is impossible.

You are the bridge between our marketing and revenue-and one of the most important roles in the company.

To Apply

Send your resume and a short note answering this question:

"Why would you be great at getting homeowners to commit to an in-home appointment?"