Marketing Coordinator at Great Expressions Dental Centers | Southfield, MI

Marketing Coordinator

Southfield, MI (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 weeks ago

Job Summary

Own local marketing execution for multi-site dental offices, driving coordinated campaigns, timelines, and brand compliance across regions.

Local Marketing Execution: support office-level plans and digital touchpoints.
Project Management: manage timelines and budgets with vendors and internal teams.
Collaboration and Communication: keep practice managers and regional leaders aligned on performance.

Job Description

Local Marketing Execution: Support development and execution of local marketing plans and initiatives, tailored to the specific needs of individual dental offices within the assigned region.
Project Management: Oversee all aspects of marketing projects from conception to completion, ensuring projects are delivered on time and within budget. This includes developing project timelines, coordinating with internal teams and external vendors, and tracking progress.
Collaboration and Communication: Work closely with practice managers and regional leadership to understand their marketing goals and provide regular updates on campaign performance. Effectively communicate marketing plans and results to stakeholders.
Vendor Management: Liaise with external vendors as directed to ensure seamless execution of marketing campaigns.
Brand Compliance: Ensure all marketing activities adhere to GEDC brand standards and regulatory guidelines.
Design and Content Creation: Create visually appealing marketing materials, including flyers, brochures, social media graphics, and email templates. Ensure all materials adhere to brand guidelines.
Stay Informed: Keep abreast of the latest marketing trends and best practices, particularly in local and digital marketing.

Bachelor\'s degree in Marketing, Communications, or a related field.
Minimum of 1-2 years of experience in a marketing role, preferably with experience supporting multiple locations or businesses.
Experience in the dental or multi-site healthcare industry preferred.
Experience with digital marketing channels (e.g., email/SMS campaigns, social media, local SEO).
Exceptional project management skills with a proven ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in marketing software, including HubSpot, Birdeye, WordPress, and Adobe Creative Suite.
Excellent written and verbal communication skills.
Strong interpersonal and collaboration skills.
Ability to work independently and as part of a team.
Detail-oriented with strong organizational skills.

Experience in the dental or multi-site healthcare industry preferred.

Great Expressions Dental Centers

Our mission is to inspire practices and team members to deliver comprehensive and clinically distinctive care so each community member will smile with confidence. Founded in 1982, Great Expressions has taken this promise nationwide, with 250 practices in 9 states. For over 40 years, Great Expressions has been a trusted provider and leader in preventive care, orthodontics, specialty care, and cosmetic dentistry in the communities we serve. We are always conscious of the fundamental beliefs that have brought us this far, this fast.

Founded in 1982

Bloomfield Hills, Michigan, USA

1.5K employees (7 in marketing)

www.greatexpressions.com