Marketing Coordinator

Responsibilities

• This position is responsible for coordinating and executing marketing initiatives within the marketing department of the Construction Products Division.
• Tradeshow management, CRM lead management, and administration of several marketing programs.
• Supports Product Marketing Managers with project coordination, e-commerce content creation, marketing collateral and sales aid development, merchandising initiatives, and other marketing projects as assigned.
• Manages and facilitates all Titebond tradeshow activities and initiatives through detailed planning and execution.
• Primary contact with all external tradeshow organizations and Titebond's tradeshow vendor.
• Manages the purchase of booth space, facilitates logistics, and ensures a smooth and successful event.
• Coordinates graphics, new booth layouts and all related support needs.
• Assists with booth setup and attends shows, as needed.
• Supports CRM software and lead generation activities through lead uploads and distribution, contact management, and campaign tracking.
• Analyzes and reports on CRM data to measure the effectiveness of tradeshows and other lead generation initiatives.

Requirements

• Bachelor’s degree in marketing, communications or business, with 1-2 years of marketing-related experience.
• Must possess excellent project management and written and verbal communication skills.
• Must be an excellent team player who is self-motivated, dependable and capable of working independently.
• Must be highly organized and detail-oriented, with the ability to manage multiple projects, deadlines and priorities at once.
• Must be proactive, adaptable and possess strong problem-solving skills.
• Proficient in data analysis and reporting.
• Must be proficient in Microsoft Excel, PowerPoint and other MS applications.
• Previous event or tradeshow management and CRM experience preferred, but not required.

Preferred

• Previous event or tradeshow management and CRM experience preferred, but not required.