Drive targeted B2B email campaigns for Fairfield Chair, aligning messaging and analytics.

• Plan, create, schedule, and deploy B2B email campaigns across residential, commercial, senior living, and to-the-trade audiences.
• Collaborate with the SVP of Marketing on campaign messaging, tone, creative direction, and content development.
• Draft and edit email copy aligned with brand voice and campaign objectives.
• Coordinate creative assets and campaign materials for email distribution.
• Maintain and manage segmented email lists across multiple customer categories.
• Ensure list hygiene including contact accuracy, compliance, unsubscribes, and data integrity.
• Develop and maintain audience segments to support targeted communications and engagement.
• Monitor and analyze campaign performance including open rates, click-through rates, and engagement.
• Prepare and distribute monthly email performance reports to internal stakeholders, highlighting key metrics, insights, and recommendations.
• Serve as the primary internal liaison with Fairfield’s external social media team.