Responsibilities

• Manage Equilume’s day-to-day social media presence and content calendar, including copywriting, scheduling, and community engagement.
• Create and execute email marketing campaigns, including copy, audience segmentation, scheduling, testing, and performance tracking.
• Execute paid digital campaigns, particularly across Meta, including campaign setup, audiences, budgets, scheduling, and monitoring.
• Pull and organize performance data across paid social, email, website, and other digital channels and prepare clear summaries for the Global Head of Marketing.
• Coordinate multiple marketing projects simultaneously using Monday.com, managing timelines, deliverables, and follow-ups to keep work on track.
• Translate scientific research and technical information into accessible marketing content for horse owners, veterinarians, breeders, trainers, and other industry professionals.
• Work with graphic designers and other creative resources to develop social, email, advertising, event, and campaign assets.
• Collaborate closely with Sales and other departments to coordinate marketing materials, campaigns, promotions, and sales-support tools.
• Support the planning and coordination of equine industry events, trade shows, conferences, sponsorships, and partnerships.
• Coordinate marketing activities with retailers, distributors, sponsored riders, industry partners, and external vendors.

Requirements

• 1–3 years of experience in marketing, digital marketing, communications, or a related role.
• Bachelor’s degree in Marketing, Communications, Business, Equine Studies, or a related field, or equivalent relevant experience.
• Highly organized, dependable, and proactive, with the ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Experience managing social media channels and creating marketing content.
• Experience creating and executing email marketing campaigns.
• Understanding of paid social media, particularly Meta advertising.
• Comfortable working with numbers and marketing metrics, pulling reports, and clearly summarizing performance data.
• Strong written and verbal communication skills.
• Ability to work independently while collaborating effectively within a global and cross-functional team.
• Genuine interest in science, research, and research-backed products.

Preferred

• Experience with Canva or other basic design tools, video/content creation, website content management, or working with graphic designers and creative partners is a plus.
• Advanced graphic design or Adobe Creative Suite expertise is not required. We’re looking first and foremost for a marketer who is organized, curious, comfortable with digital marketing and data, and great at getting things done.