Responsibilities

• Assist the Marketing Managers and Demand Generation teams with the tactical execution of integrated campaigns, including building landing pages, setting up email campaigns, creating tracking links, and coordinating asset localization.
• Assist Marketing Director in researching emerging market opportunities, competitive landscapes, and target audience segments to inform the development of new campaigns and marketing strategies.
• Write, proofread, and edit a variety of short-form marketing materials, including email copy, social media posts, blog introductions, website snippets, and event descriptions, ensuring all content is on-brand, accurate, and audience-appropriate.
• Manage the content repository, ensuring all marketing collateral (case studies, brochures, presentations) is up-to-date, on-brand, and properly tagged for digital distribution and sales teams.
• Collaborate with the Marketing and Sales teams to develop and maintain high-impact sales decks, eBooks, and digital assets that accelerate the prospect’s journey from Marketing Qualified Lead (MQL) to conversion.
• Monitor and report on competitor marketing tactics, messaging, and product launches to stay current and competitive in a rapidly changing marketplace.
• Marketing Technology (MarTech) Administration: Serve as an internal power-user for the Marketing Automation Platform (MAP) and CRM, managing list segmentation, data imports, campaign flows, and ensuring data hygiene.
• Pull and compile data from various marketing platforms (e.g., Google Analytics, MAP, CRM) to support monthly, quarterly, and campaign-specific performance reports. Assist in analyzing metrics to identify opportunities for improvement.
• Provide logistical support for webinars, virtual events, and in-person conferences, including managing registration platforms, creating promotional assets, and post-event follow-up.
• Coordinate the submission of marketing materials for legal and compliance review. Liaise with external vendors and agencies to ensure project deliverables are met on time.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in a Marketing Coordinator, Marketing Associate, or Marketing Specialist role, preferably within a B2B or technology environment.
• Hands-on experience with a Marketing Automation Platform (MAP) such as Marketo, HubSpot, Pardot, or Salesforce Marketing Cloud.
• Proven ability to write and edit clean, compelling, and grammatically correct marketing copy.
• Foundational knowledge of digital marketing concepts, including email best practices, SEO, and paid media channels.
• High proficiency in data entry, organization, and basic analysis using spreadsheet software (Excel/Google Sheets).
• Ability to translate raw data into actionable insights (e.g., identifying which channels are driving the highest quality new-business leads and overall ROI.
• Excellent attention to detail, strong organizational skills, and a proactive approach to problem-solving.
• Effective communication skills, with the ability to clearly articulate information to cross-functional peers.
• Consistent with Equifax’s 3/2+2 flexible work framework, a willingness to work Tuesday, Wednesday, Thursday in Equifax’s Boise-based office

Preferred

• Experience in the financial services, data, Saas, FinTech, or highly regulated technology industry.
• Proven ability to work effectively in a highly matrixed, global organizational structure.
• Experience in writing for SEO and adapting content for digital distribution.
• Proficiency with Google suite.