Responsibilities

• Develop strategic marketing initiatives and activities
• Implement marketing plans that include print, broadcast and online content
• Create branded advertising campaigns and support the marketing and design teams by coordinating and collating content
• Timely reviews of tracking systems for marketing campaigns and online activities
• Conduct market research to identify marketing opportunities and negotiate media coverage
• Traffic all advertising efforts to appropriate channels
• Work with departments and employees through internal communication systems to provide updates and manage tasks and deadlines
• Create, maintain and strengthen the organization’s overall brand through all media avenues
• Manage and update organizational videos to enhance marketing efforts
• Organize and streamline service offerings into user-friendly concepts

Requirements

• Bachelor's degree in Marketing/Communications or related degree.
• Creative copywriting experience. Essential skill is writing.
• Able to collaborate well with external and internal teams.
• Minimum 4 years of experience in content management, creative writing, advertising concepts and media negotiations.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Familiarity with Content Management Systems (CMS).
• Ability to gather large amounts of data and convert it into meaningful analysis for management.
• Solid organizational skills and detail oriented.
• Ability to work under pressure and meet strict deadlines.