Marketing Coordinator

Responsibilities

• Coordinate marketing strategy and short-term action plans within approved budgets; recommend adjustments based on community goals and results in collaboration with DF Operations.
• Monitor advertising sources, website activity, lead generation, and conversion; compile monthly marketing reports using DF and industry benchmarks and KPIs
• Coordinate the execution of digital advertising (PPC, SEO, GEO, etc.), social media, reputation management, and marketing content consistent with DF brand standards.
• Work with DF IT, DF webmaster, and vendors to maintain property websites and meet DF minimum web presence standards.
• Coordinate collateral, signage, banners, and promotional items from approval through delivery within budget and deadlines.
• Participate in Business Development needs such as RFPs and new business research, recommendations, and new business pitches.
• Support approved CRM, multifamily AI, and marketing technology tools; coordinate with DF leadership and support departments on the implementation, troubleshooting, and employee adoption.
• Provide on-site and virtual training on the DF Marketing Playbook and best practices.
• Track marketing projects, vendor services, schedules, expenses, and deliverables; communicate progress and escalate issues to the Director.
• Follow DF review procedures addressing Fair Housing, accessibility, privacy, advertising, and information security; flag potential compliance concerns.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Minimum of five years of related experience, preferably in multifamily marketing, or an equivalent combination of education and experience.
• Knowledge of digital advertising, social media, reputation management, marketing analytics, and applicable multifamily advertising requirements.
• Strong communication, presentation, training, project coordination, and time management skills; ability to analyze data, manage deadlines, work independently, and collaborate effectively.
• Microsoft 365; Google Analytics, Yardi; CRM and Internet Listing Site platforms; approved AI and marketing automation tools; digital advertising and social media platforms; data visualization and basic graphic design software.

Benefits

• Health, dental, and life insurance; 401(k); Employee Assistance Program; long-term disability; vacation; and sick leave.