Responsibilities

• Build and send email communications to clients and prospect, working closely with the wider marketing team and lawyers across the firm.
• Monitor and report on email performance, including open rates, click-through rates, deliverability, and engagement.
• Identify opportunities to improve email performance, including making improvements to content and design where required.
• Act as the team champion for the email marketing software platform.
• Upload articles and other marketing content to the firm’s website using a CMS system.
• Assist with the creation of campaign landing pages where required.
• Support with re-writing website content and drafting articles, working to agreed style guidelines.
• Support the Content Marketing Manager with SEO activity, including keyword research, optimisation, and performance tracking.
• Assist with tracking and reporting on website performance, SEO, and marketing campaigns.
• Support the delivery of the firm’s content marketing and SEO strategy.

Preferred

• An understanding of email marketing platforms is desirable.
• An understanding of content management systems (e.g. WordPress, Umbraco, Sitecore) is desirable.
• Knowledge of Microsoft Word, Powerpoint, and Excel is desired.
• Knowledge of Sharepoint would be a bonus.
• An interest in digital marketing, with the desire to develop skills further.
• Strong organisational skills, with the ability to manage multiple tasks and priorities.
• Confident verbal communication skills and the ability to work collaboratively with a range of stakeholders.