Responsibilities

• Support the execution of key account and consortia marketing plans across North America and LATAM, in close collaboration with Sales partners.
• Maintain and update sales content, imagery, and collateral across trade partner extranets and third-party platforms, ensuring brand consistency and accuracy.
• Assist in the development of sales and marketing materials, including presentations, collateral, advertisements, flyers, social content, and trade-focused email campaigns.
• Develop and communicate creative briefs to the in-house creative team.
• Assist in the execution of B2B events, conferences, and trade shows to promote Crystal in the US, Canadian, and LATAM markets, including logistics coordination and the creation of event-specific marketing materials.
• Provide day-to-day marketing support to Trade Sales teams, including creating communication templates, training materials, webinars, events, and post-event follow-ups.
• Proofread and edit marketing and sales materials to ensure accuracy, consistency, and adherence to brand standards.
• Track and update marketing plans, timelines, and project statuses, providing regular updates and recaps to stakeholders.
• Support additional marketing initiatives and cross-functional projects as needed

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
• 2+ years of experience in marketing
• Travel/cruise experience a strong plus
• Proficiency in Microsoft Outlook, Word, and Excel programs
• Strong PowerPoint skills
• Excellent copywriting, editing and proofreading skills
• Working knowledge of digital marketing
• Strong understanding of brand standards and execution against guidelines
• Highly detail-oriented with strong organizational and follow-up skills
• Collaborative team player with a positive, proactive attitude
• Resourceful self-starter with the ability to take initiative and work independently
• Ability to multi-task and perform in a fast-paced environment

Preferred

• Travel/cruise industry experience
• Experience coordinating B2B events and trade shows