Responsibilities

• Social Media Management: Execute the daily posting schedule across Instagram, TikTok, and Facebook, ensuring all content aligns with our brand standards and voice.
• Content Creation: Capture high-energy, on-site photos and videos of our facility to showcase the magic of play, party bookings, and special events.
• Influencer Outreach: Identify and engage with NYC’s top family and lifestyle creators to build an active influencer program and host on-site visits.
• Community Engagement: Monitor social channels, respond to comments and messages, and foster a positive, interactive online community for our families.
• Newsletters & CRM: Support the design and distribution of weekly email newsletters to keep our members informed on upcoming promotions and events.
• Performance Tracking: Monitor engagement metrics and social KPIs, providing weekly updates on what content is resonating most with our audience.
• Local Cross-Promotion: Assist with digital outreach to local businesses and community groups to broaden our brand awareness.

Requirements

• Experience: 1–2 years of experience in social media marketing or content creation, preferably within the kids’ entertainment, toy, or retail sectors.
• Digital Proficiency: Strong understanding of social media algorithms, current trends (Reels/TikTok), and basic email marketing platforms.
• Content Skills: Proficiency in mobile video editing (CapCut, Canva, etc.) and a "good eye" for photography and aesthetic layout.
• Communication: Strong creative writing skills for captions, newsletters, and community engagement.
• Adaptability: Must be comfortable working on-site in a high-energy environment to capture "live" content and interact with customers.
• Passion for Kids: A genuine love for the world of play and an interest in creating memorable experiences for children and families.
• Schedule: This is a part-time role requiring a mix of remote planning and on-site content capture (approx. 15–20 hours per week).

Benefits

• Bonus based on performance
• Employee discounts
• Flexible schedule
• Training & development
• Wellness resources