Responsibilities

• Develop, implement, and optimize digital marketing campaigns across channels including social media, paid advertising, email marketing, and SEM (Search Engine Marketing).
• Manage social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn to increase brand awareness and engagement.
• Utilize SEO tools and conduct keyword research to improve website visibility and organic traffic through effective SEO strategies.
• Oversee website management using content management systems like WordPress, ensuring content is current, engaging, and optimized for search engines.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to track campaign performance and identify opportunities for conversion optimization.
• Create compelling content including graphics using Adobe Photoshop and Adobe Creative Suite to support marketing campaigns.
• Coordinate with cross-functional teams to execute digital campaign setup, performance marketing initiatives, and marketing automation workflows.

Requirements

• Proven experience with digital marketing tools such as SEO tools, Google Analytics, Google Ads, Facebook Advertising, and marketing automation platforms.
• Strong proficiency in website management using WordPress or similar content management systems; familiarity with HTML, CSS, and basic web development is a plus.
• Experience networking and collaborating with companies and families in need of non medical care.
• Knowledge of paid advertising campaign management across social media platforms and search engines.
• Experience with web analytics reporting tools like Google Analytics and SQL for data analysis.
• Excellent written communication skills for content creation and campaign messaging.

Benefits

• Flexible schedule