Marketing Coordinator

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across multiple channels including social media, paid search, email marketing, and display advertising.
• Manage and optimize social media advertising campaigns on platforms such as Facebook, LinkedIn, and Instagram to increase engagement and conversions.
• Utilize SEO tools and conduct keyword research to enhance website visibility and organic traffic through effective SEO strategies.
• Oversee website management using content management systems like WordPress, ensuring content is current, engaging, and optimized for search engines.
• Design compelling graphics and visuals using Adobe Photoshop and Adobe Creative Suite to support marketing materials and digital campaigns.
• Track campaign performance using Google Analytics, Google Tag Manager, and other web analytics tools; prepare detailed reports on web analytics reporting and marketing analytics insights.
• Coordinate with cross-functional teams to ensure seamless execution of digital marketing campaigns, including setup in Google Ads (formerly Google AdWords) and SEM strategies for paid search marketing.
• Assist in the development of content creation strategies that align with brand voice; write persuasive copy for ads, emails, blogs, and landing pages.
• Implement conversion optimization techniques on websites to improve lead generation and sales performance through A/B testing and user experience enhancements.
• Support e-commerce initiatives by managing product listings, promotional campaigns, and website updates to maximize online sales performance.

Requirements

• Proven experience with SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and web analytics reporting.
• Strong technical proficiency in website management platforms such as WordPress; familiarity with HTML, CSS, JavaScript, SQL is a plus.
• Demonstrated ability in content creation, copywriting, graphic design (Adobe Photoshop/Creative Suite), and social media management.
• Knowledge of paid advertising campaign management across social media platforms including Facebook Advertising campaigns.
• Experience with digital campaign setup, performance marketing strategies, paid search marketing (SEM), and marketing automation tools.
• Ability to analyze data effectively to inform decision-making; experience with marketing analytics tools is essential.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
• Strong communication skills with a detail-oriented approach; familiarity with content management systems is preferred.
• Bachelor’s degree in Marketing, Communications or related field is preferred but not mandatory if complemented by relevant experience.