Marketing Coordinator

Virginia, USA (Hybrid)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the channel backbone for a boating audience by managing newsletters, social content, and marketing campaigns, then prove what moves the needle with simple, data-driven reporting.

  • Newsletter & Social Ownership: schedule, send, and post from editorial/product content to nurture engagement.
  • Campaign Execution: launch product and seasonal pushes and measure results to inform next steps.
  • Content to Assets: turn content into polished, channel-ready pieces with light design.

Job Description

Responsibilities

  • Build, schedule, and send our newsletters and e-blasts, working from content provided by our editorial and product teams
  • Plan, create, and post across our social channels, and engage with our community
  • Execute marketing campaigns — product launches, seasonal pushes, and our online store — and track the results
  • Turn content into polished, channel-ready pieces, including light design
  • Track performance across channels and report on what's working

Requirements

  • 2–5 years running owned marketing channels (email and social)
  • Comfortable in an email marketing platform (experience with Customer.io a plus)
  • A strong, adaptable writer who can carry a premium, trustworthy brand voice
  • Organized, reliable, and self-directed — you keep the calendar moving without being chased
  • A love of boating or life on the water is a real plus, as is comfort using AI tools to work faster

Benefits

  • Retirement plan