Responsibilities

• Brand and Design o Showcase the CBC brand through the creation and management of print and digital content that align with brand voice and standards.
• Develop impactful materials to attract, retain, educate and inspire donors.
• Develop messaging for internal audiences, including CBC team members and volunteers, as well as external audiences including donors, community and hospital partners.
• Perform graphic design functions for internal and external audiences, including but not limited to email and text campaigns, printed promotional and educational materials including flyers and hand-outs, digital graphics, signage and presentations.
• Support the creation of messaging and materials for CBC teams including donor recruiters, contact management, donor health and product suitability, collections and lab.
• Capture photography and video to meet the marketing needs of the organization.
• Coordinate and manage professional outsourced graphic design, video and photography as needed.
• Creative Writing o Assist with creative writing needs of the marketing department, including creation of content, including self-created, in partnership with the marketing team, or with engaging outside partners.
• Advertising and Promotional Campaigns o Responsible for the creation of advertising campaigns, both traditional and digital.
• o Responsible for the creation of promotions: In partnership with the marketing team, create and implement campaigns and promotions to incentivize to promote blood donation.