Responsibilities

• Daily interaction with internal departments – ‘Clients’ - to brainstorm ideas, receive briefings, facilitate marketing campaign development (internally and through agencies)
• Daily monitoring of, and updates to, content for all marketing channels: cliffhousemaine.com (primary focus), social media, in-room digital and print content, promotional + informative print collateral, 3 rd party websites, public relations efforts, digital advertising, Shopify retail site, Aven retail offering, etc.
• Participate in briefs and status calls with brand agencies (Digital, PR + Social), maintain calendar of content changes, facilitate project development and project roll-outs
• Work closely with social media partner to create dynamic content, content schedules, build follower + brand partner relationships and grow our targeted Cliff House following.
• Produce brand materials for in-house use, following Cliff House Maine brand guidelines.
• Assist with creation and execution of special events programming.

Requirements

• 2-3 years of related marketing experience including: website content management; digital marketing campaign strategy + analysis; social media content generation, scheduling + analysis; brand collateral design
• Proficiency with the Adobe Suite + Microsoft Office (Word, Outlook, Excel, PowerPoint)
• Ability to learn new software/technology
• Basic familiarity with development of digital, audio and print communications
• Basic knowledge of site performance (g4) analysis

Preferred

• Hands-on, takes initiative and energetic self-starter
• Impeccable organizational and time management skills
• Ability to work independently, multi-task , and prioritize assignments
• Experience in hospitality or service-related industry, a plus
• Excellent verbal and written communication skills
• Detail oriented
• Professional and reliable
• Passionate about how marketing influences the guest experience