Responsibilities

• Social Media Strategy & Execution: Own and manage social media presence across Facebook, Instagram, LinkedIn, and Google Business Profile.
• Develop and maintain a content calendar aligned with seasonal services, local conditions, and company priorities.
• Capture photos and short-form videos at job sites, events, and in the field to highlight real work, real people, and real results.
• Write, schedule, and publish educational posts that reinforce expertise and reflect brand values.
• Monitor engagement, respond to comments and messages, and flag opportunities or concerns.
• Track performance metrics (engagement, reach, follower growth) and share insights with leadership.
• Email Marketing & Customer Communication: Plan and execute email communications to existing customers, including seasonal reminders, educational content, and service updates.
• Coordinate messaging with the service calendar and seasonal priorities.
• Maintain consistency in voice, branding, and messaging accuracy.
• Monitor open and click-through rates and refine content over time.
• Blog & Website Content: Own the creation and posting of blog content in collaboration with staff and leadership.
• Develop blog topics that support seasonal services and homeowner education.
• Publish and maintain blog content on the website, ensuring clarity, accuracy, and alignment with our service approach.
• Repurpose blog content for social media and email campaigns.
• Local Events & Community Engagement: Identify, recommend, and coordinate local events, sponsorships, and speaking opportunities aligned with our audience.
• Attend and represent the brand at select community and industry events.
• Coordinate booth setup, materials, and signage for events.
• Manage post-event follow-up and help evaluate event ROI.
• Local travel is required for job site visits, events, and community engagement opportunities.