Marketing Coordinator-Broker Services

Responsibilities

• Content and Campaign Support
• Support the creation of sponsored media placements, including email newsletter ads, podcast ads, and partner-provided promotional opportunities.
• Assist with blog drafting, editing, formatting, and content coordination.
• Draft LinkedIn posts and other social media content for Broker Services.
• Collaborate with internal stakeholders to ensure content is accurate, clear, relevant, and aligned with product positioning and business priorities.
• Support basic design and content formatting needs using tools such as Canva and Figma.
• Email Marketing and Reporting
• Build marketing emails in Salesforce Marketing Cloud based on approved strategy, content, and campaign direction.
• Execute email QA, including copy review, link testing, formatting checks, audience review, and test sends.
• Support pre-event, post-event, client, prospect, and sponsored campaign email execution.
• Assist with hindsight engagement analysis, including open rates, click-through rates, engagement trends, and opportunities for improvement.
• Event and Project Coordination
• Coordinate event-related communications, including pre-event promotions, attendee outreach, post-event follow-up, and sales enablement support.
• Organize promotional assets, branded materials, client gifting, signage, booth materials, and event collateral.
• Assist with vendor and partner communications related to timelines, deliverables, creative specs, approvals, and deadlines.
• Track project timelines, action items, and dependencies using project management tools such as Asana.