Responsibilities

• Build emails and execute email marketing and transactional campaigns, as well as assist with email list management, segmentation, and optimization for campaigns and other marketing efforts.
• Coordinate winner notifications and prize fulfillment for consumer-facing promotions and client campaigns.
• Manage social media platforms and grow the online communities for Breaktime Media, Dailybreak and Best Daily Recipes, fostering engagement and positive interactions.
• Complete research projects to help contribute to the development of the overall marketing strategy (including events, awards, publications, etc.)
• Perform a variety of website content updates to ensure the website is up-to-date and serving the brand well
• Contribute to the ongoing evolution of Breaktime’s marketing content strategy and collaborate on developing materials including case studies, infographics, etc.
• Evaluate and monitor the performance of various marketing initiatives on an ongoing basis, including analyzing key metrics and creating reports
• Assist in the development and implementation of the company’s marketing and brand strategies
• Assist in coordinating podcast recordings, edit podcast videos, and maintain publishing strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

Requirements

• Extraordinary attention to detail, time management, and organizational skills
• Ability to multitask and handle multiple projects simultaneously
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Excellent writing and communication, as well as outstanding copywriting and proofreading skills
• Proficiency in the full Microsoft Office suite, especially with Excel and PowerPoint
• Bachelor’s degree in marketing, communications, business administration, or a related field

Preferred

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Past work experience as a marketing coordinator or similar role
• Experience in community management
• Familiarity with email marketing platforms and best practices
• Proven experience managing social media platforms for brands, including content creation, scheduling, and performance analysis.
• Familiarity with AI platforms such as Claude and ChatGPT
• Experience with Canva, particularly in building graphics and videos