Responsibilities

• Develop, implement, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels.
• Manage content creation for websites, social media, email newsletters, and other digital assets using tools like WordPress, Adobe Creative Suite, and content management systems.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and enhance website visibility.
• Analyze campaign performance using Google Analytics, SEM tools, and other analytics platforms to identify opportunities for conversion optimization and performance marketing improvements.
• Coordinate social media management efforts by scheduling posts, engaging with followers, and monitoring social media metrics to increase brand awareness.
• Collaborate with cross-functional teams to support e-commerce initiatives, including product launches and promotional campaigns.
• Assist in the development of marketing automation strategies to streamline outreach efforts and nurture leads effectively.

Requirements

• Proficiency with SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, SEM strategies, and marketing automation platforms.
• Strong knowledge of digital marketing channels including social media management, email marketing, and performance marketing techniques.
• Experience with content creation using Adobe Photoshop, Adobe Creative Suite applications, HTML, CSS, JavaScript, and SQL for website updates and graphic design.
• Ability to perform keyword research and apply SEO best practices to enhance content visibility.
• Excellent copywriting skills for compelling content development tailored to diverse audiences.
• Familiarity with WordPress or other content management systems for website updates and maintenance.
• Understanding of e-commerce platforms and B2B marketing strategies.
• Analytical mindset with the ability to interpret data insights for continuous campaign improvement.