Marketing Coordinator

Palmerton, PA (Unknown)

Salary Not AvailableMid Level

Posted 7 weeks ago

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Job Summary

Own the ski resort's social voice and seasonal campaigns, coordinating content across channels and surfacing lines of business, with a focus on video creation and trend-aware tactics.

  • Campaigns & content: plan, coordinate, and monitor campaigns, and maintain the content library.
  • Social video & copy: develop copy, support video creation across Reels/TikTok/Stories, and oversee snow report updates.
  • Market signals: monitor trends in the ski-resort space and flag opportunities to refine seasonal strategy.

Job Description

Responsibilities

  • planning, coordinating, implementing, and monitoring marketing campaigns for Blue Mountain Resort.
  • Assist in developing copy and maintaining brand voice across social platforms.
  • Assist in developing seasonal strategy for social media channels.
  • Assist in creating social media videos including Reels, TikToks, and Instagram Stories.
  • Work with department managers to highlight lines of business throughout the property.
  • Help maintain content library.
  • Consistent monitoring of marketing industry trends and related ski resort businesses, researching and evaluating opportunities.
  • Oversee snow report and conditions updates.

Requirements

  • Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
  • Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
  • A working knowledge of basic computer applications, programs and features is a must, with experience in web page development or graphic design being very helpful.
  • Experience creating video content (TikToks, Reels, etc.)
  • Basic understanding on how to capture engaging images for social media
  • Proficient in WordPress, Excel, MS Word, Photoshop, Adobe Creative Suite
  • Availability to include weekdays, weekends, evening, and holidays.
  • Must be able to speak and read the English language, additional languages a plus.
  • Ski or Snowboard experience preferred.
  • Ensure the safety and well-being of our guests.
  • Ability to work on property in a fun, fast-paced environment.
  • Availability to include weekdays, weekends, evening, and holidays.
  • Ability to work on property in a fun, fast-paced environment.

Preferred

  • web page development or graphic design being very helpful
  • Photoshop skills preferred.
  • Ski or Snowboard experience preferred.

Benefits

  • We offer the opportunity to join a growing company with over 40 years in the hospitality industry and be a part of setting a new standard of excellence in guest satisfaction.
  • Team members enjoy benefits including a free season pass and activities around the resort, discounts on food and merchandise, and special team celebrations in an environment that gives you the opportunity to play where you work!
Blue Mountain Resort logo

Blue Mountain Resort

3.5 Glassdoor

Blue Mountain is Ontario's largest four season resort nestled on the shores of Georgian Bay, located 90 minutes north of Toronto. With thousands of yearly visitors, 43 ski and snowboard trails, and over 30km of hiking trails, there's no shortage of fun all around our mountain. Visit us to explore our welcoming pedestrian village, our summer Adventure Park with over 15 outdoor summer activities, or our over 365 acres of skiable terrain in the winter.As a proud member of Alterra Mountain Company, we are driven by a commitment to excellence and have a passion for creating an environment where life-long memories are made. Whether you're seeking a seasonal job or year-round career, Blue provides the platform for you to succeed. Here, your office can be the ski hill or hiking trail, and your colleagues become lifelong friends who share in your passions. Blue offers more than just tasks and shifts- it's about building connections and working in a space where you can thrive both personally and professionally. We are consistently searching for talented people to join our seasonal or year-round teams. For a full list of employee benefits, including free skiing for you and your crew, career advancement opportunities, and student support programs, please visit our website to apply today.

Founded in 1941
The Blue Mountains, Ontario, CAN
856 employees (19 in marketing)
59% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
316.7K
Monthly Google Ads Budget
$6K
Traffic Source Mix
Search
62.4%
Direct
29%
Referral
6.5%
Social
1%
Paid
1%

Headcount Trend

Current headcount: ~855

Marketing Team

Marketing Team Size
19 (2% of company)