Responsibilities

• Contribute to marketing planning, new product launch and innovation calendar.
• Craft and manage creative messaging/copy for product, campaign and launches.
• Create, maintain, and publish internal communication documents, including but not limited to the Global Launch Calendar and all supporting documents for internal and external use.
• Be the expert in competitive analysis, category trends and consumer insights. Help us stay smart and make recommendations to differentiate our products.
• Help Manage cost of goods product financials and product pricing.
• Request, review, and manage creative assets ahead of launch to align with brand standards. Applies to digital and retail assets (printed collateral).
• Help support on 360 go to market campaigns, presentations and launch plans
• Collaborate with cross-functional partners to ensure brand consistency and alignment across all touchpoints.
• Support in influencers needs such as research, list building, outreaches and contract send-outs.
• Support in weekly and monthly reporting on EMV, content wins and influencer partnerships.

Requirements

• 0-2 years of experience or relevant internships in Brand, Marketing, Social Media, or Influencer Relations.
• Strong copy and creative skillset and instinct.
• Strong organizational skills and attention to detail; ability to manage multiple tasks and meet deadlines.
• Strong analytical thinking skills with the ability to translate data into actionable insights, paired with excellent written and verbal communication abilities.
• Understanding of social media trends, cultural moments, and digital landscapes, with the ability to apply this knowledge to relevant and timely content.
• Highly proactive, resourceful, and self-motivated; thrives in a fast-paced environment and demonstrates a hands-on, team-oriented approach with a willingness to support across functions as needed.
• Familiarity with social media platforms (Instagram, TikTok, Facebook, YouTube)

Preferred

• A plus! Basic experience with video editing tools (CapCut, Canva, Premiere Pro, or similar) preferred.