Marketing Coordinator

Birmingham, AL (On-site)

$17/hr – $19/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the hotel marketing engine across digital channels, brand, and partnerships to move RevPAR, share of wallet, and top-line growth.

  • Marketing Strategy: Own integrated plans and budgets with the GM, spanning digital, brand voice, content, and PR activations.
  • Channel & Partnerships: Lead demand gen, SMR strategy, and collaboration with Revenue Management, Marriott Digital Services, and external partners to drive bookings.

Job Description

Responsibilities

  • Marketing & Digital Strategy
  • Develop and execute comprehensive marketing strategies, plans, and budgets aligned with hotel business priorities, in partnership with the General Manager
  • Actively participate in demand generation and SMR strategy development
  • Support topline revenue growth, RevPAR, and share‑of‑wallet objectives through targeted marketing initiatives
  • Partner with Revenue Management to develop and execute promotional strategies
  • Reconcile marketing plans monthly with accruals and forecasts in collaboration with the Director of Finance
  • Manage digital strategy across Marriott.com, third‑party channels, paid media, and local partner platforms
  • Support group lead generation initiatives
  • Brand & Content Management
  • Serve as brand guardian to ensure all marketing reflects brand voice, positioning, and standards

Requirements

  • Associate or Bachelor’s degree in Marketing, Public Relations, Business, or related field preferred
  • 1–3 years of experience in marketing, digital, communications, or a related field
  • Hospitality or digital marketing experience preferred but not required
  • Strong understanding of hospitality marketing, digital media, and demand generation
  • Ability to develop and execute integrated marketing strategies across multiple channels
  • Experience managing digital platforms, paid media, and third‑party distribution channels
  • Strong analytical skills with the ability to interpret performance data and adjust strategy
  • Excellent written and verbal communication skills
  • Proven ability to manage multiple projects and deadlines simultaneously
  • Strong relationship‑building and negotiation skills with internal and external stakeholders

Benefits

  • Competitive Pay!
  • Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options!
  • 401k with employer MATCH!
  • Paid PTO!
  • Uniforms Provided for most positions!
  • Team Member Hotel Discount Program!
Ascent Hospitality logo

Ascent Hospitality

At Ascent Hospitality, we’re passionate about creating memorable experiences for both our guests and team members. Our mission is simple yet powerful: to deliver distinguished hospitality through our collection of luxury, upscale, and mid-scale brands. Whether you’re a business traveler or exploring for leisure, Ascent Hospitality ensures each stay is exceptional, with every property offering its own unique personality and charm.As a vertically integrated hotel company, we specialize in the development and management of hotel properties across the U.S. Our portfolio features 33 full-service and select-service hotels, boasting approximately 3,200 rooms strategically located in major leisure, business, and convention markets nationwide.Headquartered in Buford, Georgia, Ascent Hospitality is built on the expertise of our experienced and dedicated team members. Their unmatched knowledge is the cornerstone of our success, ensuring we consistently deliver high standards across a wide range of hospitality services.From limited-service and extended-stay hotels to full-service and boutique properties, our deep expertise spans the full spectrum of hospitality brands. Join us as we continue to innovate, grow, and provide unparalleled service and unforgettable stays.

Buford, Georgia, USA
132 employees (2 in marketing)