Marketing Manager
Marriott International
McLean, VA (On-site)
$78K/yr - $101K/yrIn-houseFull-timeManager
2 hrs ago
Marketing Coordinator
Birmingham, AL (On-site)
$17/hr – $19/hrEntry Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the hotel marketing engine across strategy, demand generation, and brand content to drive RevPAR and share of wallet through multi‑channel campaigns, partnerships, and guest communications.
- Marketing & Digital Strategy: own cross‑channel plans, budgets, and performance with finance and GM alignment.
- Channel & Content Ownership: manage Marriott.com, OTAs, paid media, and landing pages to protect brand voice and drive group leads.
- Partnerships & PR: build incremental opportunities with CVBs and external partners while coordinating with MDS and regional teams.
Job Description
Responsibilities
- Marketing & Digital Strategy
- Develop and execute comprehensive marketing strategies, plans, and budgets aligned with hotel business priorities, in partnership with the General Manager
- Actively participate in demand generation and SMR strategy development
- Support topline revenue growth, RevPAR, and share‑of‑wallet objectives through targeted marketing initiatives
- Partner with Revenue Management to develop and execute promotional strategies
- Reconcile marketing plans monthly with accruals and forecasts in collaboration with the Director of Finance
- Manage digital strategy across Marriott.com, third‑party channels, paid media, and local partner platforms
- Support group lead generation initiatives
- Brand & Content Management
- Set overarching messaging strategy aligned with hotel positioning
- Manage content across Marriott.com (EPIC, eFast, MDS Client Community), OTAs, third‑party, and group sites
- Manage photography sourcing, distribution, and gallery updates
- Develop landing pages, Discovery Pages, and enhanced content as applicable
- Oversee guest communications, including confirmation and pre‑arrival messaging
- Partnerships, PR & Activation
- Identify and activate incremental marketing opportunities through partnerships, CVBs, and third‑party platforms
- Cultivate strong relationships with Marriott Digital Services (MDS), regional marketing teams, and external partners
- Manage PR agency relationships and/or internal PR messaging
- Execute PR events, promotions, and property‑level programming in collaboration with Hotel Operations and F&B leadership
Requirements
- Associate or Bachelor’s degree in Marketing, Public Relations, Business, or related field preferred
- 1–3 years of experience in marketing, digital, communications, or a related field
- Hospitality or digital marketing experience preferred but not required
- Strong understanding of hospitality marketing, digital media, and demand generation
- Ability to develop and execute integrated marketing strategies across multiple channels
Preferred
- Working knowledge of Marriott marketing systems and digital tools preferred
Benefits
- Competitive Pay!
- Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options!
- 401k with employer MATCH!
- Paid PTO!
- Uniforms Provided for most positions!
- Team Member Hotel Discount Program!
Ascent Hospitality
At Ascent Hospitality, we’re passionate about creating memorable experiences for both our guests and team members. Our mission is simple yet powerful: to deliver distinguished hospitality through our collection of luxury, upscale, and mid-scale brands. Whether you’re a business traveler or exploring for leisure, Ascent Hospitality ensures each stay is exceptional, with every property offering its own unique personality and charm.As a vertically integrated hotel company, we specialize in the development and management of hotel properties across the U.S. Our portfolio features 33 full-service and select-service hotels, boasting approximately 3,200 rooms strategically located in major leisure, business, and convention markets nationwide.Headquartered in Buford, Georgia, Ascent Hospitality is built on the expertise of our experienced and dedicated team members. Their unmatched knowledge is the cornerstone of our success, ensuring we consistently deliver high standards across a wide range of hospitality services.From limited-service and extended-stay hotels to full-service and boutique properties, our deep expertise spans the full spectrum of hospitality brands. Join us as we continue to innovate, grow, and provide unparalleled service and unforgettable stays.
