Responsibilities

• Lead development and rollout of integrated digital campaigns across paid, owned, and earned channels (Meta, Google, programmatic, influencers, and CRM).
• Translate brand strategy into tactical media plans, campaign briefs, and content calendars.
• Partner with agencies to oversee creative production, trafficking, and performance tracking.
• Ensure all campaigns align with Solta’s brand standards, messaging frameworks, and PRC requirements.
• Manage digital brand activations across product launches, seasonal promotions, and events.
• Partner with brand leads to create cohesive digital storytelling and drive conversion through eCRM, landing pages, and paid media.
• Coordinate influencer collaborations and KOL partnerships in collaboration with PR and brand teams.
• Support in-market campaigns with localized content and clinic partnerships .
• Manage email and CRM campaigns that nurture high-intent leads and increase conversion through automation and segmentation.
• Collaborate with IT and Data teams to ensure lead flows, tagging, and reporting are accurate and actionable.