Marketing Coordinator

Responsibilities

• Assist with planning, creating, scheduling, and publishing content across Acela Truck Company’s social media channels.
• Capture and edit photos and videos of vehicles, builds, testing, production activities, customer projects, trade shows, and company events.
• Create short-form videos, graphics, captions, and other digital content to support brand awareness and audience engagement.
• Maintain the social media content calendar and identify relevant trends, topics, and content opportunities.
• Monitor social media activity, including comments, messages, tags, and mentions, and escalate inquiries when appropriate.
• Gather and organize content from customers, dealers, partners, events, and internal team members.
• Assist with drafting social media copy and other marketing content in accordance with brand guidelines and Marketing Manager direction.
• Help maintain a consistent brand voice and visual identity across marketing channels.
• Build, format, schedule, and distribute email newsletters and marketing campaigns using approved content.
• Assist with researching, drafting, formatting, and publishing blog posts, website updates, and other digital content.

Requirements

• Bachelor’s degree in marketing, communications, business, digital media, or a related field preferred. Equivalent education, training, or relevant experience will also be considered.
• Zero to two years of experience in marketing, communications, social media, content creation, or a related field.
• Relevant internships, coursework, freelance projects, volunteer work, and personal content-creation projects may be considered in place of professional experience.
• Strong organizational, time-management, written, and verbal communication skills.
• Excellent attention to detail and ability to manage multiple assignments and deadlines.
• Familiarity with major social media platforms and digital content formats.
• Basic experience with photography, video editing, graphic design, or other visual content tools.
• Ability to write clear, engaging content and adapt messaging for different platforms and audiences.
• Comfortable learning new software, marketing platforms, products, and industry-specific terminology.
• Ability to take direction, accept feedback, work collaboratively, and follow projects through completion.

Preferred

• Short-form video creation and editing.
• Photography, graphic design, and visual storytelling.
• Social media scheduling and publishing platforms.
• Email marketing platforms and campaign development.
• Website content management systems and basic SEO.
• Marketing analytics, reporting, and performance tracking.
• Adobe Creative Cloud, Canva, or similar creative tools.
• Microsoft Office, Google Workspace, or project management software.