Marketing Content Specialist

Own end-to-end B2B content marketing to drive brand growth, sales enablement, and product launches.

• Own planning, development, execution, and distribution of high-quality content across all marketing channels.
• Translate campaign objectives and stakeholder direction into clear, compelling messaging and creative assets.
• Maintain a consistent brand voice, messaging framework, and visual identity across all touchpoints.
• Ensure content strengthens SEO performance in collaboration with external agency partners.
• Enhance customer experience through educational resources, thought leadership, and helpful tools.
• Showcase project success stories and case studies to reinforce credibility and customer retention.
• Serve as the primary marketing liaison to Sales for: Project profiles, customer success stories, and training tools.
• Collaborate with Sales and Product teams to develop launch strategies, messaging timelines, and assets.
• Oversee the planning, production, and distribution of high-quality content across key channels to support B2B brand growth.

Responsibilities

• Lead strategic content creation to support annual sales targets, product launches, promotions, and product updates.
• Own the planning, development, execution, and distribution of high-quality content across all marketing channels.
• Translate campaign objectives and stakeholder direction into clear, compelling messaging and creative assets.
• Maintain a consistent brand voice, messaging framework, and visual identity across all touchpoints.
• Ensure content strengthens SEO performance in collaboration with external agency partners.
• Enhance customer experience through educational resources, thought leadership, and helpful tools.
• Showcase project success stories and case studies to reinforce credibility and customer retention.
• Serve as the primary marketing liaison to Sales for: Project profiles and case studies; Customer success stories and testimonials; Thought leadership and story highlights; Sales presentations, one-pagers, proposal materials, and training tools.
• Collaborate with Sales and Product teams to develop launch strategies, messaging timelines, and supporting campaign assets.
• Oversee the planning, production, and distribution of high-quality content across key channels to support B2B brand growth, customer engagement, and sales enablement, including: Website and landing pages; Blog and educational resources; Social media platforms; Email marketing campaigns and creative assets; Corporate brochures and printed collateral; Video and photography assets; Internal sales materials and training content.

Requirements

• Bachelor's degree in Marketing, Communications, Music Education, or a related field.
• 5+ years of experience in content marketing or a related role
• Strong understanding of branding, content strategy, and digital marketing best practices.
• Proven experience in managing website content, and marketing collateral.
• Experience with content management systems (CMS) analytics platforms.
• Knowledge of content optimization and SEO best practices.
• Excellent writing, editing, and communication skills.

Preferred

• B2B content marketing experience in music education, performing arts, or live entertainment.
• Experience working in a B2B organization, preferably within music education, performing arts, or a similar market.
• Proficiency in Adobe Creative Suite (including InDesign, Illustrator, Photoshop, Acrobat, and Premiere Pro) for the creation and editing of marketing, sales, and video content.
• Familiarity with platforms such as Google Analytics, HubSpot, WordPress, Salesforce, or similar systems.
• Creative, results-oriented mindset with a focus on supporting sales and marketing goals.

Benefits

• Paid Time Off
• 9 Paid Holidays
• Generous Profit Sharing
• Medical, Dental and Vision Insurance
• Spending Accounts – HSA, FSA, DCFSA
• Company Paid Short-term and Long-term Disability Insurance
• 401k Retirement Plan with Company Match
• Company Paid Life Insurance
• Supplemental Life Insurance
• Onsite Fitness Center