Specialist, Content Marketing

Responsibilities

• Execute the content strategy and editorial calendar end-to-end — blog articles, website copy, webinars, product-launch content and educational materials — across both brands.
• Architect and lead thought-leadership programs — bylined articles, event content and panelist opportunities, contributed guest content — in direct partnership with executives and subject-matter experts.
• Interview product, sales, quality and technical subject-matter experts; verify claims and route regulated or technical content for appropriate review before publication.
• Apply SEO best practices, keyword research, accessibility and consistent brand voice across all written content.
• Lead video and webinar production end-to-end — product demos, educational explainers, event recaps — partnering with design, digital and external production vendors.
• Develop flagship educational assets (application guides, product explainers, case studies, sales enablement content); coordinate technical review and approvals.
• Maintain content briefs, deadlines, version control and asset libraries; coordinate with assigned freelancers within approved budgets.
• Monitor organic traffic, engagement, content-assisted leads and asset performance; recommend where to double down to the Manager.

Requirements

• 4+ years in content marketing, editorial or copywriting, preferably B2B, industrial, medical technology or technical distribution.
• Portfolio demonstrating strong writing, research, editing and measurable content outcomes.
• Track record owning an editorial calendar/content strategy end-to-end, not just executing assignments.
• Working knowledge of SEO, CMS publishing, analytics and editorial workflows; ability to learn technical subject matter quickly.
• Experience leading video production and working cross-functionally with subject-matter experts and executives.
• Bachelor's degree in a related field or equivalent practical experience.