Marketing Content Specialist

Responsibilities

• Content Creation & Storytelling - Create engaging content that supports marketing campaigns, product launches, customer engagement, and brand awareness initiatives, with particular emphasis on Professional Safety industries, applications, and customer use cases.
• Develop content including: Short-form video, Photography, Customer success stories, Product demonstrations, Educational content, R&D and innovation content, Manufacturing and behind-the-scenes content, Event coverage
• Conduct customer, employee, partner, and stakeholder interviews to support content development.
• Collaborate with Campaign Marketing Managers to develop content that aligns with campaign objectives and audience needs.
• Repurpose content across social media, email, website, sales enablement, presentations, and other marketing channels.
• Maintain an organized library of marketing assets, photos, videos, and supporting content.
• Video Content Production - Capture photo and video content at trade shows, customer sites, training facilities, manufacturing operations, and company events, including occasional travel for on-location content capture.
• Produce short-form video content for Instagram, Facebook, YouTube, LinkedIn and other digital channels.
• Edit video content optimized for social media, email marketing, website use, paid media, and sales enablement.
• Support development of customer testimonials, case studies, training demonstrations, and product-focused video content.

• Work with external creative partners when additional production support is required.
• Help establish repeatable processes for content capture and content production across the organization.
• Social Media Management - Own day-to-day execution of TruBlue Technologies' social media channels.
• Develop and manage social media content calendars across Professional Safety and Adventure brands.
• Write social media copy, captions, and supporting content.
• Coordinate content reviews and approvals with internal stakeholders.
• Monitor channel performance and identify opportunities to improve engagement, reach, and audience growth.
• Support community engagement and audience interaction across social channels.
• Assist with paid social initiatives through content creation and campaign asset development.
• Support employee advocacy and social selling initiatives as needed.

Requirements

• 4+ years of experience in content marketing, social media marketing, digital marketing, communications, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience creating content for LinkedIn, Meta, YouTube, and other social media platforms.
• Experience capturing and editing short-form video content.
• Experience with photography and basic video production.
• Ability and willingness to travel occasionally for customer site visits, trade shows, training facilities, product demonstrations, and other content capture opportunities.
• Strong organizational and project coordination skills.
• Ability to manage multiple priorities and deadlines simultaneously.
• Strong attention to detail and follow-through.
• Self-starter who can operate independently while collaborating effectively across teams.

• Experience in B2B marketing.
• Experience in industrial, manufacturing, technology, safety, or outdoor recreation industries.
• Experience with Adobe Creative Suite, Premiere Pro, Canva, or similar content creation tools.
• Experience supporting paid social campaigns.
• Familiarity with CRM systems, marketing automation platforms, and website content management systems.
• Experience supporting trade shows and field marketing programs.
• Experience working with project management platforms such as Asana, Teamwork, or similar tools.

Benefits

• Hybrid workplace flexibility.
• Professional growth and development opportunities.
• Collaborative and supportive team culture.
• Free climbing gym memberships.
• Outdoor industry and gear discounts.
• Paid time off and company holidays.
• Health, dental, vision, and retirement benefits.
• Competitive salary and performance-based incentives.