Marketing and Content Specialist

Responsibilities

• Develop and execute a comprehensive social media strategy across relevant platforms.
• Create consistent, high-quality content that increases brand awareness and engagement.
• Develop content and creative assets for social media, email campaigns, websites, and other marketing channels.
• Build relationships with industry professionals, customers, and partners through social channels.
• Expand Tippy's presence on platforms where we currently have limited or no presence.
• Write and edit compelling copy for social media, blogs, websites, landing pages, emails/ marketing materials.
• Develop educational and thought-leadership content that positions Tippy as an industry leader.
• Build and manage strategic email campaigns and customer journeys.
• Use audience segmentation and automation to deliver more relevant and personalized messaging.
• Partner with Sales and Customer Success to support customer communications and key initiatives.

Requirements

• 3-5 years experience in marketing, content creation, communications, social media, or a related field.
• Strong writing, editing, and communication skills.
• Exp with Mailchimp, HubSpot, Prezi, Vimeo, adobe, and PowerPoint preferred.
• Experience creating content for social media, email, websites, and other digital channels.
• A creative eye and strong understanding of branding and visual communication
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating effectively across teams.
• A proactive mindset with a willingness to bring new ideas to the table.
• Comfortable using data and performance metrics to evaluate and improve marketing efforts.

Preferred

• Experience with graphic design, marketing platforms, email marketing tools, website content management, or video editing is a plus.
• Experience in Beauty or wellness industry is a plus!

Benefits

• Medical, dental and vision insurance
• Supportive environment with a nice and respectful culture
• Opportunity for growth
• Flexible work environment
• Paid vacation and sick time