Responsibilities

• Create compelling and effective content to increase engagement, generate customer demand, and enhance employee knowledge.
• Maintain an ongoing stream of content that supports ProMach’s targeted social media channels and blog site.
• Participate in the development of ProMach’s integrated marketing campaign strategies and execute various outbound marketing tactics.
• Participate in the development and growth of essential vertical and niche market efforts.
• Oversee and maintain the accuracy of various internal and external marketing, communications, and sales assets.
• Build relationships with external stakeholders that support the team’s ability to gain opportunistic exposure.
• Maintain ongoing working relationships with key departments within our divisions—including marketing, sales, and product management—who supply critical product and customer information for content creation.
• Develop and manage content for: Website properties, which include ProMach corporate website, corporate blog site, and strategic landing pages
• Email marketing campaigns
• Social media channels

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 3 to 4 years of experience, or equivalent combination of education and experience in marketing, communications or public relations
• Minimum of 2 years of experience in inbound marketing, writing web content, and SEO/SEM best practices and writing techniques
• Proven track record of social media involvement for a business
• Experience related to PPC, Google AdWords, and Google Analytics
• Background using email marketing tools and marketing automation software
• Strong team player skills and work ethic
• Expertise with Microsoft Office including Word, Excel, and PowerPoint
• Experience with content management systems (such as WordPress; Craft CMS)
• Ability to travel occasionally (15%)

Preferred

• Experience working in or interfacing with sales employees
• Experience with CRM systems
• Experience in automation, packaging and/or B2B industrial capital equipment space