Marketing Content Specialist

Annapolis, MD (Hybrid)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own high impact landowner marketing by turning project stories into blogs, case studies, and sales collateral, while coordinating video and website content and driving social engagement for local communities.

  • Content Engine: Create blogs, case studies, mailers, and landowner materials to educate and engage the audience.
  • Channel Growth: Set organic social cadence, design and schedule posts, and coordinate cross-channel campaigns.
  • Performance and enablement: Track results, run A/B tests, and apply learnings to campaigns and internal communications.

Job Description

  • Develop and write engaging blog content tailored to landowners and local communities
  • Coordinate video content that brings New Energy Equity’s projects, people, and impact to life
  • Manage and update website content, collaborating with our web design partner on updates as needed
  • Create sales collateral and supporting materials to help the Land Development team effectively engage landowners
  • Generate case studies, mailers, and other written content about energy generation tailored to landowners and local communities
  • Establish strategy and cadence for organic social media across all New Energy Equity accounts
  • Design, schedule, and manage social content for all audiences
  • Monitor performance and apply key learnings to continuously improve engagement
  • Lead internal company communications, including the monthly company newsletter, office screens, and Town Hall content development
  • Create marketing collateral and provide on-site support for company events, including the annual Golf Tournament and Summer Solarbration
  • Bachelor’s degree in Marketing, Communications, Sustainability or a related field
  • 1-2 years of relevant marketing experience with content creation and communicating across a variety of different platforms, channels, and audiences
  • Experience with social media strategy and managing accounts across multiple platforms
  • Strong written and verbal communication, organization, and time management skills
  • Experience using LLMs (such as Copilot, ChatGPT, Claude, or similar tools) to assist with drafting written and visual content
  • Ability to design basic content and graphics through Canva and/or Adobe products (Express, InDesign, Illustrator, Photoshop)
  • High level of proficiency with M365 applications (Word, Excel, PowerPoint, Forms)
  • Ability to work independently on multiple projects
  • Interest in or experience with the renewable energy industry
  • Experience with video production, editing, or coordination
  • Familiarity with Salesforce, Pardot, HubSpot, or other marketing CRM/automation platforms
  • Retirement Benefits
  • Medical, Dental & Vision
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance and Disability
  • Tuition Reimbursement
  • Voluntary Benefits
  • Paid Absences
  • and more.
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New Energy Equity

Founded in 2013, New Energy Equity is an ALLETE company specializing in financing and developing solar power generation assets, providing clean electricity to commercial, industrial, municipal, and utility customers under long-term contracts. New Energy Equity has successfully installed over 330MW.driving the evolution of clean energy through every project it touches, leaving behind a better world. 🏆7th Top Solar Developer in the U.S. by Solar Power World Magazine 2021🏆8th Top Solar Contractor in the U.S. by Solar Power World Magazine 2021🏆40th Fastest-Growing Private Energy Company by Inc. Magazine 2020🏆Best Place to Work in Washington DC by Comparably 2021🏆Small Business of the Year by Business Intelligence Group 2021🏆Co-Founder, CEO & President Matt Hankey Small Business Executive of the Year by Business Intelligence Group 2021

Founded in 2013
Annapolis, Maryland, USA