Marketing And Content Specialist

Minneapolis, MN (On-site)

$64K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate creative production across packaging, assets, and sales collateral, aligning design, photography, and catalog workflows to support retail sales and brand integrity.

  • Creative & Design Operations: Manage briefs, asset flow, proofs, and on-time delivery with internal and external designers.
  • Content & Media Production: Oversee social content, photography, and video assets that educate customers and empower the sales team.

Job Description

Responsibilities

  • Creative & Design Project Management: Act as a traffic coordinator by managing day‑to‑day execution of product packaging, labeling, and instruction sheets. Oversee workflows with internal and external designers: write creative briefs, gather and distribute assets, track deadlines, proof content, and ensure timely delivery of all creative materials to support the sale of products at retail.
  • Social Media & Digital Content Creation: Develop engaging social media content for Instagram, LinkedIn, Facebook, and YouTube. Produce blogs, graphics, short‑form assets, and supporting visuals using Adobe Illustrator, Canva, Photoshop, and other creative tools to increase brand awareness, consumer engagement and brand loyalty. Ensure all content aligns with brand guidelines, tone, and visual identity
  • Video Production and Photography: Capture simple product photos for sell sheets, website, and catalogs including light edits in Photoshop. Film straightforward short‑ and long‑form videos, including instructional content and product use videos to educate the sales team and consumers on Miller's products. Utilize Adobe Premiere Pro for basic edits like adding music, text, transitions, and branding
  • Sales Collateral & Asset Management: Assist in managing all electronic sales collateral to ensure the sales team has access to the most current materials. Maintain and update the stock and product photo library for all corporate and consumer brands, coordinating photo shoots with external creative partners as needed
  • Catalog Development: Serve as lead editor and project manager for the annual full‑line product catalog, ensuring accuracy, clarity, and brand alignment to provide the sales team and customers with solid product understanding, enhancing sales performance
  • Additional Duties: Complete other marketing, creative, or communications projects as they arise to support evolving business needs

Requirements

  • Requires two to five years of related experience and/or training.
  • Requires a bachelor's degree in marketing, Business Administration, Communications, or a related field.
  • On-the-job training may be required
  • Moderate proficiency with Adobe Illustrator, Adobe Premiere Pro, Photoshop and Canva.
  • Knowledge of Shopify, ecommerce platform and HubSpot, social media management platform.

Benefits

  • We offer a competitive benefits package including health insurance, dental insurance, vision insurance, 401k, profit sharing, and ancillary benefits.
Miller Manufacturing logo

Miller Manufacturing

Miller Manufacturing Company is a market-leading manufacturer and distributor of farm, ranch, and pet products in the United States and 30 countries around the world. Started as a family-owned company selling poultry products in 1941, Miller Manufacturing's catalog now features nearly 1,300 products under six key brands. Distributed through a large network of farm and animal health distributors, Little Giant®, APITM, Hot-Shot®, Pet LodgeTM, Springer Magrath®, Double-Tuf®, and Lixit® brands are the foundation of who Miller is today for the farm, ranch, and pet hobbyist. Miller is now owned and operated by Frandsen Corporation of Forest Lake, MN.

Founded in 1941
Glencoe, Minnesota, USA
115 employees (8 in marketing)

Traffic Signals

Monthly Visitors
21.2K
Monthly Google Ads Budget
$272
Traffic Source Mix
Search
52.6%
Direct
36.7%
Referral
5%
Social
4.1%
Paid
1.4%

Headcount Trend

Current headcount: ~114

Marketing Team

Marketing Team Size
8 (7% of company)